UTM Link Generator

Add UTM parameters for marketing campaign tracking. Compatible with Google Analytics.

Link Information

Website URL * (required)

Campaign Source (utm_source) * (required)

Traffic source (e.g., google, facebook)

Campaign Medium (utm_medium) * (required)

Marketing channel type (e.g., cpc, email)

Campaign Name (utm_campaign) * (required)

Campaign identifier (e.g., spring_sale)

Campaign Term (utm_term) (optional)

Paid search keywords (optional)

Campaign Content (utm_content) (optional)

Differentiate ads/links for A/B testing (optional)

Generated Link

Enter a URL to generate UTM link

Parameter Preview

utm_source -

utm_medium -

utm_campaign -

utm_term -

utm_content -

Recent Links

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What is a UTM Parameter Generator?

UTM (Urchin Tracking Module) parameters are tracking tags appended to URLs that let you identify exactly where your website traffic comes from. By adding UTM parameters to your marketing links, you can track campaign performance in Google Analytics and other analytics platforms. For example, using different UTM links for Facebook ads, email newsletters, and Google search ads allows you to compare channel-by-channel results at a glance.

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